Today’s buyer of web design and development services knows [more...]]]> Web 2.0 is on the rise, and each year, more and more sites are on the web. In the old model, webmasters were guru rock star cowboys who ran the show for their not-so-savvy clients, but as Bob Dylan once put it, …”the times they are a-changin’.”

Today’s buyer of web design and development services knows more about what to expect from a functioning site, and how to evaluate the growing pool of site statistics available. These buyers rightly should have less patience with developers who hide behind a veil of programmer mystique, and yet, never seem to deliver a finished product.

Further, with so many people and businesses on the web, the only way to get your site noticed is to keep putting up new and relevant content, and this places new demands on the tunability of your site. Here lies the scenario we keep seeing more and more with local Sonoma County business owners trying to keep their web budget under their web ROI.

Problem: You can’t update your website without learning sometimes as many as five scripting languages, and when you do, you run the risk of losing your data if you make a mistake. Or worse: your web developer is holding you hostage and won’t give you the “keys” to the site (information) without you constantly paying them more. This is not how it should be.

Solution: You need a content managed site (CMS), designed and geared to liberate you from your web developer. A content managed site:

• Provides you easy access to an administration panel in which you can create web pages and post news to your site
• Stores all of your content (your graphics, videos, writing, etc.) in a database you can back up with the click of a button
• Provides an organizational hierarchy that is easy for search engine crawlers to navigate (important for SEO)
• Is quick and simple to add plugins and widgets to, giving you access to a variety of Web 2.0 tools and functions
• Is easy to integrate with Facebook, Twitter, and other social networking sites
• Is most importantly faster and more affordable to set up than a non-content manged site

This is the kind of site we like to design at Web People Media. Let’s solve your problems, rather than just create more.

Blogs, web “business cards,” galleries, electronic press kits, personal and professional websites, Paypal sales, social networking, and much more can all be handled with a simple, content-managed design that you can easily add web pages and postings to.

If you want to add a dynamic ecommerce store, you can do that, too, and the same rules of use apply: you have an admin panel to work from, you can back up your database at any time, and you don’t need a programmer to make basic updates. We’ll even give you scripts to help you process your product photos in Photoshop.

A data-driven, content managed web presence frees you to run your business and to integrate your website into that plan. You will control the reigns, not some lonesome Internet cowboy.

(Web People Media is a content managed site.)

We’ll set you up with a brand style sheet (with requisite “mood board”) and brand guidelines package for your corporate or professional identity, including color specifications, typography, one and two color versions of your logo (and full-color, if [more...]]]> Web People Media brings you over three decades of experience in Wine Country branding, graphics, and print media.

We’ll set you up with a brand style sheet (with requisite “mood board”) and brand guidelines package for your corporate or professional identity, including color specifications, typography, one and two color versions of your logo (and full-color, if requested), icons for your mobile apps and giveaways, a full suite of stationary and business forms, display ads, promotionals, standard and non-conventional sizes or versions for your web advertisements, and on up through full environmental displays for your trade show appearances.

Web People Media understands printers and publication houses. We can communicate directly with all of your printers, as well as the publications you advertise with, to ensure that your graphics collateral are delivered on time and in the correct formats and color space. We’ll even monitor your regular ad submission deadlines to make sure your new ad content propagates to the right channels by the right dates.

Let Web People Media integrate your brand throughout your business and add the value to your company that will build customer loyalty and identification.